Michelle Esther Soudry: Architect of South Florida Lifestyle
A Night of Oz
Breaking Ground: Boca Paddle by CityPickle
Michelle Esther Soudry: The Making of House of Gab

01 — Placements

As Seen In

USA Today
Modern Luxury
Palm Beach lllustrated
Palm Beach Post
Boca Magazine
NY Times
NY Post
Franchise Times
Wall Street Journal
Forbes
Newsbreak
FOX News
Sun Sentinel
Miami Herald
WPTV Channel 5

Our clients and collaborators have been featured across national and South Florida press.

02 — Services

What We Do

A full-service creative house — see the work behind each offering.

03 — As Seen In

The Journal

— South Florida

The #1 Awarded PR & Branding House

Welcome to the House of Gab — the premier PR & branding agency for hospitality visionaries and luxury lifestyle brands.

Let's Gab.

Tell us about the brand. We'll bring the vision, the press, and the room.

Let's Gab

04 — Main Gallery

The Work

05 — Join the Community

Become a Member

Join the House of Gab community. Members get early access to drops, events, editorial premieres, and a direct line to our curation team.

Community Signup

06 — Latest Events

Calendar

The Sanborn: Boca’s New Era of Members-Only Luxury.
Soon

Coming Soon · Boca Raton

The Sanborn: Boca’s New Era of Members-Only Luxury.

Boca Raton’s next coveted address is taking shape. The Sanborn is an eight-story, invitation-only private club bringing a new era of quiet luxury, elevated dining and curated social experiences to the city. Designed by HDA Architects and currently under construction, the highly anticipated destination has tapped The Gab Group to lead its market launch—building intrigue, awareness and demand for one of South Florida’s most anticipated new private clubs.

Luxury Wellness Redefined: Life Time West Boca
Dec 2025

Dec 19, 2025 · Boca Raton

Luxury Wellness Redefined: Life Time West Boca

The Gab Group PR at House of Gab was tapped to launch Life Time West Boca, introducing the premier lifestyle and wellness brand’s adults-only destination at Uptown Boca to the South Florida market. From strategic PR and media relations to community positioning and launch momentum, we helped put the highly anticipated club on the radar. The opening brought Life Time’s signature approach to elevated fitness, wellness and social connection to West Boca—creating a new destination for how the community moves, connects and lives.

07 — Galleries

Collections

08 — Membership

Work with the house

Three engagements, each starting at the listed fee. Choose the level of direction you need. Bespoke packages available by request.

Build My Identity

Foundations for a name that lasts.

$2,500starting

  • —Brand & audience audit
  • —Visual identity foundation
  • —One editorial shoot
  • —Social template kit
Begin →
Most chosen

Make Me Famous

Turn the name into a conversation.

$5,500starting

  • —Everything in Build My Identity
  • —One signature film
  • —Press pitch to five outlets
  • —90-day content calendar + IG grid strategy
Begin →

Keep Me An Icon

Ongoing direction for a lasting icon.

$10,500starting

  • —Everything in Make Me Famous
  • —Quarterly editorial films
  • —Ongoing press & placement strategy
  • —Annual brand & audience audit
  • —Priority booking
Begin →
RSVP
House of Gab / Agency · House of Gab / Agency · 

HOUSE OF GAB™

The Gab Group is a #1 award-winning South Florida PR and social media marketing agency. Founded in 2004 by Michelle Esther Soudry — luxury, hospitality, restaurant and lifestyle brand launches.