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Tidal Waves: Bugatti's Audio Masterpiece Lands in Boca

By House of Gab·September 13, 2026·Boca Raton

Experience sound like never before with Bugatti's new $850,000 speakers, unveiled at SmartIT in Boca Raton.

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Video: The Gab Group PR / House of Gab

In the heart of East Boca Raton, the air buzzed with excitement as SmartIT's showroom became the stage for an audio revelation: the North and South American debut of Tidal by Bugatti Royale speakers. With a price tag of $850,000, these speakers promise an unparalleled auditory experience, crafted through a unique partnership between Tidal Audio and the iconic Bugatti brand.

The collaboration, as designer Jörn Janczak explained, was born from a mutual vision with SmartIT's Juan Salamanca. "Juan just gave me a call," Jörn shared. "He saw how music, in its purest form, connects us all, and we wanted to deliver that experience in a way that's never been done before." It was Salamanca's passion and insight into luxury smart home automation that sealed this perfect match.

This exclusive launch was more than just an introduction of a new product; it was a celebration of innovation meeting luxury. The event, produced by The Gab Group PR and House of Gab, drew luxury developers, realtors, and Bugatti aficionados alike, all eager to hear the symphonic prowess of a speaker system described as a "masterpiece of sound." Jörn remarked on the synergy: "This is incomparable, and we couldn’t be more honored to have a partner like this, representing it also Bugatti style."

SmartIT, now the sole distributor for these speakers in the Americas, emphasized Boca Raton's role as a hotspot for luxury and entrepreneurship. "Boca Raton is really such an amazing breeding ground for successful entrepreneurs and those who appreciate the finer things," Salamanca noted. As a leader in smart home automation, Salamanca simplifies complex systems into seamless, one-touch solutions, making them a perfect complement to the Bugatti vision.

As the evening unfolded, it became clear that this launch wasn't just about the sound. It was about pioneering a new standard in luxury living—one where sound doesn't just fill a room, but transforms it, creating moments to be savored and remembered.

@houseofgabtv · houseofgabtv.com

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