Violetta Varenkova, In Her Own Words

01.“What are you disrupting in wellness or beauty right now?HTV

“The idea that wellness has to be complicated or extreme to be effective. With The Tox, we're bringing a different approach to body wellness—hands-on, non-invasive treatments focused on lymphatic and digestive activation, sculpting, and helping people feel good in their bodies. I love anything that delivers results while still feeling elevated and luxurious.VV

02.“What's one trend you'll never buy into?HTV

“The trend of everyone looking, living, and thinking the same. Whether it's beauty, wellness, fashion, or business, I don't believe in chasing every trend, extreme routines, or a perfectly curated life just because everyone else is doing it. I believe in individuality, trusting your instincts, and finding what actually works for you and what you love. Take care of yourself, work hard—but also have the cocktail, eat the dessert, take a wild trip, and enjoy your life. I'll choose authenticity and balance over perfection every time.VV

03.“What's the one ritual you never skip?HTV

“Movement. It doesn't always have to be an intense workout—walking, yoga, strength training—just moving my body. It completely changes how I feel, mentally and physically.VV

04.“Your ultimate beauty or wellness secret?HTV

“Consistency over perfection. There's no single treatment, supplement, or workout that replaces taking care of yourself consistently. Sleep, movement, hydration, nutrition, treatments—it all adds up.VV

05.“What do people get wrong about your industry?HTV

“Especially in South Florida, there's such a strong focus on aesthetics—how we look, staying youthful, and chasing the next new filler. But true wellness goes so much deeper than appearance. How you take care of your body from the inside—your health, movement, nutrition, recovery, and overall well-being—is ultimately what matters most. Looking good is wonderful, but feeling good and investing in your health for the long run is the real luxury.VV

06.“What's the one treatment, product, or service you swear by—and why?HTV

“The 90-minute Master Tox. It's my go-to when I want that full-body reset. And okay… 40 units of Botox. I can't lie. 😉VV

07.“What's always in your bag?HTV

“Lipstick, sunglasses, SPF, a protein bar I may or may not actually eat, and my phone—which is basically my second office. And somehow, always something that belongs to one of my kids.VV

08.“Your current obsession?HTV

“My sleep and recovery data, planning my next adventure trip, and buying new lipsticks—even though I somehow always end up wearing the exact same one.VV

09.“What makes you feel your most powerful?HTV

“Independence—being able to live life on my own terms, while knowing I'm in a position to help and take care of the people around me, whether that's my family, my employees, or someone who simply needs it. And, if we're being literal, right after a really good HIIT workout—but that might just be the adrenaline.VV

10.“What's next?HTV

“Continuing to grow, but with more intention. I'm especially excited about longevity and the direction wellness is heading. My husband is bringing multiple locations of Ultimate Longevity Centers to South Florida, so naturally I'll have a hand in that journey as well. Beyond that, I'm continuing to build my own businesses, explore new opportunities, and hopefully create a little more space to enjoy it all.VV