House of Gab TV

South Florida’s #1 Authority on What’s Hot

Stephen Ross
Skye & Don Rufus Hankey
Robert Rivani & Krystal Rivani
Malcolm Butters
Beverly Rafael Altman
Marta Bloom
Elena Dunovska
David Rosenberg
Violetta Varenkova

société spotlight

Société Spotlight

The figures animating South Florida’s social season — patrons, hosts and tastemakers shaping the rooms we keep.

Stephen Ross

Photo: AI-Assisted Portrait Artist Illustration. Not an actual photo or event. / House of Gab

HTV Icon · Chairman & Founder, Related Companies · West Palm Beach

Stephen Ross

“We have spent nearly 30 years investing in West Palm Beach, and this acquisition gives us the opportunity to bring that long-term commitment and experience to Boca Raton. We want to build on what is already working here and help create the conditions for more companies, talent and ideas to thrive.”

Skye & Don Rufus Hankey

Photo: Instagram / @SkyHankey / House of Gab

HTV Icon · Society, Philanthropy

Skye & Don Rufus Hankey

“Style for me is freedom and an expression of how I’m feeling in the moment.”

— Photo Gallery

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Robert Rivani & Krystal Rivani

Photo: RIVANI / House of Gab

HTV Icon · Founders, Rivani · Miami Beach

Robert Rivani & Krystal Rivani

“I don’t follow trends. I want to set them to ensure future success.”

@robert_rivani

Malcolm Butters

Photo: Lloyd's Studio Photography / Butters Construction / House of Gab

HTV Icon · CEO, Butters · Boca Raton

Malcolm Butters

“I am a big believer in karma. I feel that people want to do business with people they like.”

Beverly Rafael Altman

Photo: RCC Associates / Claire Rhodes / House of Gab

HTV Icon · CEO & Chairwoman, RCC Associates · Deerfield Beach

Beverly Rafael Altman

“We never say that we can’t do something. We always figure out a way to fix the problem.”

@rccassociates

Marta Bloom

Photo: Instagram / @MartaBloom / House of Gab

HTV Icon · Model, Producer, Philanthropist · Miami

Marta Bloom

“It is not about drawing attention to myself… it is about using what we have to focus attention on the cause.”

@martabloom

Elena Dunovska

Photo: The Gab Group PR / SQLPT Pilates / House of Gab

Société Spotlight · Founder, SQLPT Pilates · West Palm Beach

Elena Dunovska

In the heart of the city, Elena Dunovska redefines Pilates for modern elegance.

David Rosenberg

Société Spotlight · Founder · Boca Raton

David Rosenberg

“South Florida isn't a place you visit — it's a stage you choose to live on.”

The collector turning Brickell warehouses into after-hours salons for a new generation of patrons.

@rosenbergdiamonds

Violetta Varenkova

Société Spotlight · Owner, The Tox Boca Raton, The Wellington, The Tox Fort Lauderdale · South Florida

Violetta Varenkova

“Dream boldly. Live freely. Love fiercely”

1. What are you disrupting in wellness or beauty right now? The idea that wellness has to be complicated or extreme to be effective. With The Tox, we’re bringing a different approach to body wellness—hands-on, non-invasive treatments focused on lymphatic and digestive activation, sculpting, and helping people feel good in their bodies. I love anything that delivers results while still feeling elevated and luxurious. 2. What’s one trend you’ll never buy into? The trend of everyone looking, living, and thinking the same. Whether it’s beauty, wellness, fashion, or business, I don’t believe in chasing every trend, extreme routines, or a perfectly curated life just because everyone else is doing it. I believe in individuality, trusting your instincts, and finding what actually works for you and what you love. Take care of yourself, work hard—but also have the cocktail, eat the dessert, take a wild trip, and enjoy your life. I’ll choose authenticity and balance over perfection every time. 3. What’s the one ritual you never skip? Movement. It doesn’t always have to be an intense workout—walking, yoga, strength training—just moving my body. It completely changes how I feel, mentally and physically. 4. Your ultimate beauty or wellness secret? Consistency over perfection. There’s no single treatment, supplement, or workout that replaces taking care of yourself consistently. Sleep, movement, hydration, nutrition, treatments—it all adds up. 5. What do people get wrong about your industry? Especially in South Florida, there’s such a strong focus on aesthetics—how we look, staying youthful, and chasing the next new filler. But true wellness goes so much deeper than appearance. How you take care of your body from the inside—your health, movement, nutrition, recovery, and overall well-being—is ultimately what matters most. Looking good is wonderful, but feeling good and investing in your health for the long run is the real luxury. 6. What’s the one treatment, product, or service you swear by—and why? The 90-minute Master Tox. It’s my go-to when I want that full-body reset. And okay… 40 units of Botox. I can’t lie. 😉 7. What’s always in your bag? Lipstick, sunglasses, SPF, a protein bar I may or may not actually eat, and my phone—which is basically my second office. And somehow, always something that belongs to one of my kids. 8. Your current obsession? My sleep and recovery data, planning my next adventure trip, and buying new lipsticks—even though I somehow always end up wearing the exact same one. 9. What makes you feel your most powerful? Independence—being able to live life on my own terms, while knowing I’m in a position to help and take care of the people around me, whether that’s my family, my employees, or someone who simply needs it. And, if we’re being literal, right after a really good HIIT workout—but that might just be the adrenaline. 10. What’s next? Continuing to grow, but with more intention. I’m especially excited about longevity and the direction wellness is heading. My husband is bringing multiple locations of Ultimate Longevity Centers to South Florida, so naturally I’ll have a hand in that journey as well. Beyond that, I’m continuing to build my own businesses, explore new opportunities, and hopefully create a little more space to enjoy it all. THE HOT TAKE Wellness would be better if everyone stopped… Trying to look well instead of actually being well.

@thetoxwellington

— Photo Gallery

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Violetta Varenkova 6

— The Coverage

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